The Results Team

AKA Direct is not the least bit cookie-cutter. They listen and meld our corporate identity and philosophy into effective mailings. They instill best practices which gives us insights and skills as we continue to evolve our organization’s image and identity. AKA Direct has been a great partner for years.

~ Willamette Humane Society

The AKA Direct Difference


Management of AKA Direct is lead by the company’s President and CEO, Wayne Modica, an experienced direct marketing veteran. Wayne is assisted by a management team and production staff comprising some of the most experienced direct marketing professionals in the Pacific Northwest. Our staff and production crews possess an average of 25 years experience in the industry.

With four primary production departments and extensive in-house support resources, AKA Direct sustains its growth in two ways. First, we live and breathe a simple mantra – give great customer service at a great price. It’s a hard-won reputation we stand by.

Second, we stay ahead of the curve, anticipating changes in the industry so that we – and our customers – are always ready for success. We stay sharp through continued reinvestment in equipment, technology and training.

Take a tour of AKA’s facilities and learn more about the firm in face-to-face interaction with the people who are dedicated to the highest quality direct mail, fulfillment and database management services.

Direct marketing consultants in Portland, Oregon

Strategic Planning


Your direct mail strategy has to work. Why waste time and money?

Other direct marketing companies promise high numbers. But all you end up with are inflated prices, bloated lists, dead data – and equally lifeless response.

At AKA Direct, we don’t fiddle around with marketing strategies that don’t work. We use clean data. Active lists. Thoughtful questions. Innovative thinking. Tested strategies. And careful execution.
We give you the highest possible response rates at the lowest achievable project cost.

Why? Because we’re not successful until YOU are. It’s what gets us up in the morning.

Let’s start planning your next project.

Account Management


Your advisor. Your budget watchdog. Your go-to expert for everything from changing USPS regulations to emerging direct mail trends.

Rest easy. Focus on what you do best. Your AKA Direct Account Manager will step in to help where you need it.

Need a friendly, knowledgable consultant ready to help with marketing advice, creative content, targeted strategy and timeline coordination? You’ve come to the right place.

How can we help you today?

Meet The Leadership Team


Backed by top-notch account managers, analysts and production crew, our leadership team is ready to exceed your expectations.

Wayne has been with the company since 2002, after a career in marketing that started with RL Polk & Co. in 1989. Over his 25-plus career in marketing, he has worked with many Fortune 500 companies including Farmers Insurance Group, General Motors, GMAC, Ford Motor Company, and CIT Group, to name a few. Wayne specializes in full-service direct mail programs, i.e., market conception, data targeting and manipulation, creative direction and copy, package mechanics reproduction, print management, production follow-through, and back-end analytical studies.

David has over 25 years of Telecommunications/Broadband industry experience. Senior management/executive positions held in Operations/Marketing and Sales with the likes of Cisco Systems, Scientific-Atlanta, Rogers and McCaw Communications. David has had many years of strategic campaign management along with implementation and execution of integrated marketing initiatives. Additionally, he has worked on the vendor side of the business supporting many Fortune 500 clients such as Time Warner, Comcast, Qwest, DirecTV, Intel and PGE.

Bill joined AKA Direct after almost 10 years as a partner/client – previously Vice President of Marketing with Medical Teams Intl. and Director of Development with Portland Rescue Mission.  Bill leverages his 25 years of nonprofit marketing and communications experience to give AKA clients effective and efficient direct marketing and fund development with proven results. At the end of a decade of corporate/agency communications, Bill was president of Ceres Communications, a Weber Shandwick agency in Minneapolis.




akadir5_wpThe Results Team